Our aim is to make our website as accessible as possible to the widest range of visitors and customers. At the centre of everything we do is the act of communication so communicating as effectively as possible is paramount for us.
This means considering the specific needs of those with visual or physical impairments, learning difficulties and other forms of disability. In addition it means having an understanding of different browser technologies. We produce our sites to meet current best practices and guidelines.
The benefits of this approach:
- Sites are available to as wide an audience as possible and across a variety of technologies. They will also be accessible to future devices.
- Sites meet guidelines for those users who may have impairments and difficulties using the web.
- Search engines love our site. In the past layouts and graphics added lots of extra code to Web Pages that could often confuse search engines and cause them to incorrectly list sites or in some cases ignore them completely. We design our sites to XHTML/CSS standards which means that when search engines look at our site they see structured and coherent content which allows the correct indexing of our site.
- Standards based sites separate design from content using guidelines to define the structure of these two elements.
How do we do it?
We follow what are known as ‘Web Standards’. In the past many web browsers were released that did not follow a common standard for interpreting web pages; they focused on their own propriety code. The result was that we had to sometimes make several different versions of one site for all the various browsers and there would often be inconsistencies across these sites.
In recent years the makers of web browsers have adopted and brought in support for an open set of standards. These standards are laid down by the W3C, a not for profit organisation, that oversees the development of the web.
There is now a move towards this standard based approach method of building websites within our industry and we are proud to be working in this way.